Antigonish, Nova Scotia, Canada

BSAD 437: Digital Marketing Strategy

(BSAD437)

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(Summer CRN ) Focuses on aligning and executing a digital marketing strategy sensitive to the ways in which consumers interact with their brands and make purchasing decisions in today’s hyper-connected media environment. By embracing the changing digital marketing landscape, students will learn to shape a digital strategy that allows insights to come to life in the right channel, for the right consumer, at the right time. Three credits.

 

Prerequisites

Dates

Current StFX Students

Maple League Students

Non Degree or Visiting Students

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