Antigonish, Nova Scotia, Canada

BSAD 383: Mobile Commerce

(BSAD383)

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(Summer CRN ) This course focuses on concepts that will help business managers to take advantage of the evolving world of mobile commerce (m-commerce) and social media opportunities. The various concepts include e-business models, e-business technology infrastructure, building e-commerce mobile presence, social networks and mobile platforms for marketing and advertising, digital content and media, online retail mobile commerce from various industries, supply chain management and collaborative commerce, m-commerce security and payments, and ethical issues in m-commerce. Credit will be granted for only one of BSAD 383 or BSAD 415/INFO 446. Three credits.

 

Prerequisites

Dates

Current StFX Students

Maple League Students

Non Degree or Visiting Students

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