(Spring CRN 14542) Customers do not buy products. They buy benefits, satisfactions, and solutions. Students will leave this course with the client focus central to effective marketing. The course introduces core marketing concepts, employs exercises and cases to develop students’ analytical skills, and provides an opportunity to demonstrate these skills through development of a comprehensive marketing plan. Three credits.
Prerequisites
BSAD 102 or BSAD 112 or PB DIP standing
Dates
Spring 2025: April 28 - June 26, 2025
Current StFX Students
Please see detailed instructions on the Registrar’s Office Course Registration website.
Step 2: Follow the prompts after you complete the above step. When you get to the step that asks for your “Planned Course of Study”, select “Non-Degree” in the drop-down menu.
Step 3: Fill out a Letter of Permission (LOP) form from your Home Institution (contact your university's Registrar's Office)
Step 4: Ensure the desired course works for your degree. Consult with your Department Chair/Dean/Registrar to ensure that the credits will count toward your degree or graduation and have them sign off on your LOP.
Step 5: Send the forms to the proper Registrars:
• Email your completed LOP to the Registrar at your university as well as the university at which you will be taking the course(s).
