(Spring CRN 14542) Customers do not buy products. They buy benefits, satisfactions, and solutions. Students will leave this course with the client focus central to effective marketing. The course introduces core marketing concepts, employs exercises and cases to develop students’ analytical skills, and provides an opportunity to demonstrate these skills through development of a comprehensive marketing plan. Three credits.
Step 2: Follow the prompts after you complete the above step. Please contact admissions@stfx.ca if you have questions.
Visiting Students:
Step 1: Fill out a Letter of Permission (LOP) form from your Home Institution (contact your university's Registrar's Office)
Step 2: Ensure the desired course works for your degree. Consult with your Department Chair/Dean/Registrar to ensure that the credits will count toward your degree or graduation, and have them sign off on your LOP.
Step 3: Send the forms to the proper Registrars:
Email your completed LOP to the Registrar at your university as well as the university at which you will be taking the course(s).
